Check Out Our Latest Podcast:
Connor Vanderholm, Co-Founder and CEO of Topline – Expert Revenue Management and Stephanie Smith, CEO of Cogwheel Marketing, sat down with Revenue Hub‘s Trevor Grant to discuss leveraging Marriott systems and all the fun acronyms that go along with each system. Specifically, they look at it from a commercial strategy approach thus through the lens of a hotel revenue manager and a hotel digital marketer.
Listen in to understand some tricks to utilize each Marriott system.
01:18 Guest Welcome and Topic Introduction
03:34 Marriott MRDW – Focused on DAT, SEG10, ECM and MBV5 reports
08:39 Marriott MBOP – Marriott Bonvoy Offer Platform, which previously was in Brandworks
13:58 Marriott MarRFP and EPIC – What digital marketers use it for, versus what sales teams use it for
19:10 Marriott PLUS (Koddi) – Where to run ads for MetaSearch, Sponsored Listing, SEM and OTA ads
27:40 ICD – Has to do with inventory control dates
Want the Full Transcript?
Jump over to Revenue Hub’s site for a full transcript.
Check out this podcast by visiting this link on YouTube:
Subscribe to Revenue Hub, here to catch our past and upcoming podcasts, as well as other amazing podcasts done by the Revenue Hub crew :