OUR TEAM

We created Topline with a like-minded imagination and standard for success as our hospitality community partners.

We’re inspired by innovative and applicable insights to make the best decisions for your, and collectively our, hotels.

CONNOR VANDERHOLM

Co-Founder | Chief Revenue Officer

Connor began his hospitality career in Rooms Operations at a Marriott Conference Center after graduating with his baccalaureate in Business Administration from Brigham Young University-Idaho. He then transitioned to the revenue management discipline with Hilton at the Revenue Management Consolidated Center, specializing in extended stay hotels. He was quickly promoted and managed a dynamic portfolio of both select and full service hotels. Connor later shifted to Marriott’s Revenue Management Advisory Services, managing a high performing portfolio of hotels in the Bay Area. With extensive experience in both industry-leading brand systems, he continued his work on the franchise management side of the industry, working for Aimbridge Hospitality. Connor completed his MBA from Western Governors University and currently resides in the beautiful Pacific Northwest. He has been featured in articles as an expert in revenue management by hoteltechreport.com and oaky.com. Outside of his work in hospitality, he is passionate about ensuring opportunity for children through quality education and serves on the governing board for the Idaho Association for the Education of Young Children.

https://hoteltechreport.com/news/hotel-revenue-management-success

https://www.oaky.com/blog/how-to-manage-hotel-staff-during-times-of-crisis-and-unemployment

JON BAKER

Co-Founder | Chief Business Officer

Jon set out to be a leader in the industry from day one. He took an all-encompassing approach to learning the business, serving in positions ranging from overnight auditor to general manager in full service, limited service, and extended stay brands. After departing from day to day operations, Jon moved into a hotel support role focused on Revenue Management with Hilton’s Revenue Management Consolidated Center. During that time he helped collaborate with hotels from Napa Valley all the way to Miami Beach to achieve over $1.5million in positive RevPAR impact. After the RMCC, he managed 6 units with a total of over 2700 rooms in the oil and gas industry for an independent company. Jon is passionate about goal achievement through garnered real world experience, foresight, and management alignment.

In his spare time, Jon enjoys spending time with his wife and two dogs. When she allows him to, he likes to work in his shop crafting or working with cars.

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