Check Out Our Latest Podcast:

Connor Vanderholm, Co-Founder and CEO of Topline – Expert Revenue Management and Stephanie Smith, CEO of Cogwheel Marketing, sat down with Revenue Hub‘s Trevor Grant to discuss how marketing and revenue management beautifully collaborate, providing excellent expertise.

  • (02:45) Target Segments and understanding competition per segment

  • (08:08) Packages

  • (14:30) OTA Strategy

  • (17:45) Package Parity

  • (24:24) Understanding demand that exists in the market

  • (31:46) Revenue and Marketing Swapping Roles

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Published On: May 1st, 2022 / Categories: Marketing, Revenue Management /